Outgrown Klaviyo (or our current email/SMS tool)
33.6% more campaign revenue, two months after leaving Klaviyo
Coolibar switched to Maestra Platform, an all-in-one retention marketing platform built with a dedicated marketer for ecommerce brands: more flexible segmentation, a stronger flow builder, and strategy beyond basic troubleshooting.
Brands running on Maestra
The problem
The personalization ceiling shows up fast.
Once a brand needs more than a subject line swap, the tool's dynamic blocks and segmentation start feeling basic. Quiz data will not connect, stock levels will not differentiate by warehouse, and the visual gap between the brand and its emails gets wider every campaign.
What we hear from brands
Dynamic blocks are too basic and don't meet the brand's visual standards, leading to generic messaging, says a four-person accessories brand
Quiz data isn't connected, and personalization features fall short, adding functionality strains one person's bandwidth, says a bicycle brand on a headless site
Cannot differentiate stock levels between warehouses, so customers see products that aren't available in their market, says an organic kids' clothing brand selling in three regions
The new way
Deliverability that gets watched, not just measured
Maestra runs a live deliverability dashboard, engagement-based segmentation that skips inactive profiles, sending limits per person, and time-zone scheduling. Brands like Furniture Fair went from a 17.3% open rate to 45.86% after the switch, with bounce rate dropping from 4.02% to 0.58%.
Outcomes brands report
8.6x
campaign-driven revenue growth year-over-year compared to the old platform
From a published case studyFull week
of work time saved over five months through streamlined operations
From a published case studyCustomer proof
Klaviyo couldn't support the flows JOLYN's team needed
JOLYN was losing email and SMS revenue because Klaviyo couldn't support advanced flows or personalized messaging. After switching, the team upgraded key flows with real-time recommendations, launched Low Stock Alerts and Price Drop Notifications, and rolled out Winback flows, comparing March 2025 to March 2024.
+26%
in campaign-driven revenue
+52%
in SMS revenue
“With Klaviyo, we couldn't build the flows we actually needed. It just didn't capture enough customer signals. We tried workarounds, but they never quite worked. Maestra captures everything natively, so we can finally run advanced flows that simply were impossible before.”
How it works
What onboarding with Maestra looks like, step by step
Answer a few questions
One customer's CRM lead described it this way: provide access, answer a few questions, help with domain warming. Everything else was handled for her.
Your forward-deployed marketer does the heavy lifting
Data transfer, integration setup, and rebuilding flows and campaigns fall on your dedicated forward-deployed marketer, who covers 99% of the work.
Go live on a realistic clock
Expect two to four weeks for a growing brand, three to seven weeks for a nine-figure business with a complex setup.
The platform
The platform behind every touchpoint
Maestra combines a real-time CDP, on-site personalization, and every messaging channel into a single system, all running on a data model built specifically for commerce. It scales to 2M RPM and responds in under 300 milliseconds, so it works at the speed customers actually browse.
Your forward-deployed marketer
The math behind better support: fewer accounts per person
Most vendors stretch one account manager across 60 or more accounts. Maestra caps forward-deployed marketers at under 15, which is the reason a 5-minute response time and four monthly meetings are even possible.
Fewer than 15 accounts per marketer, versus 60+
5-minute response time versus 72 hours
4 meetings a month versus 1
Replace your stack
What happens when the tools finally share data
Recommendations that only know on-site clicks miss what the email already showed. Loyalty logic that lives apart from messaging misses redemption context. Maestra removes those gaps by running recommendations, loyalty, email, and SMS on one shared profile.
Get a straight answer on fit
Talk to an expert about whether Maestra actually solves what your current stack cannot.